In homage to its history, Apple has hung a pirate flag at its Infinite Loop Headquarters (images via @twfarley and @mjisrawi). On April 1st, 40 years ago, Apple was founded by Steve Jobs, Steve Wozniak and Ronald Wayne. The iconic flag, complete with rainbow Apple logo for an eye, dates back to the creation of the original Mac. The Mac team hung the flag as an act of rebellion, distinguishing their cool work, led by Jobs, from the rest of the company which was preoccupied making the Lisa.
Watch Apple’s 40 year celebration video, first shown at its event last month, after the jump …
On a typical day, Apple flies a company flag featuring the apple logo, rotating between different colors. It has used the flag to commemorate other events before, including a Pride flag to show support for the LGBT community.
The most powerful 4 inch phone ever. To create it, we started with a beloved design, then re-invented it from the inside out. The A9 is the same advanced chip used in iPhone 6s. The 12 megapixel camera captures incredible photos and 4K videos. And Live Photos bring your images to life. The result is an iPhone that looks small. But lives large.
iPhone SE takes an incredibly popular design and refines it even further. Crafted from bead-blasted aluminium for a satin-like finish, this light and compact phone is designed to fit comfortably in your hand. A brilliant 4 inch1 Retina display makes everything look vibrant and sharp. And matte-chamfered edges and a colour-matched stainless steel logo finish the look.
At the core of iPhone SE is the A9, the same advanced chip that’s in iPhone 6s. With 64 bit desktop-class architecture, the A9 chip brings you spectacular speed and responsiveness. And with console-class graphics performance, your favourite games and apps are incredibly rich and immersive. Making it a mighty chip for maximum performance.
It’s an uncompromising vision of personal computing for the modern world. It puts incredible power that leaps past most portable PCs at your fingertips. It makes even complex work as natural as touching, swiping or writing with a pencil. And whether you choose the 12.9-inch model or the new 9.7-inch model, iPad Pro is more capable, versatile and portable than anything that’s come before.
In a word, super.The key to the iPad experience is the display. It’s how you interact using Multi-Touch, and how you view content in spectacular detail. So we created our most vivid Retina display ever. The 12.9-inch iPad Pro has the highest resolution of any iOS device. And the new 9.7-inch iPad Pro screen — our most advanced display — is the brightest and least reflective in the world.The 9.7-inch iPad Pro display uses the same colour space as the digital cinema industry. This wider colour gamut gives iPad Pro up to 25 per cent greater colour saturation than previous iPad models. So colours are more vivid, true to life and engaging. People love using iPad everywhere. That’s why the new 9.7 inch iPad Pro has a True Tone display. It uses advanced four-channel ambient light sensors to automatically adapt the colour and intensity of the display to match the light in your environment. Which means reading is more natural and comfortable — almost like looking at a sheet of paper.
Most notably, the company has brought Retina to the 21.5 inch iMac range, with 4K resolution displays. Apple has also dropped the non-Retina 27 inch iMacs, so they feature 5K displays across the board. The new iMac displays include faster processors, upgraded graphics, improved wider colour gamut and two Thunderbolt 2 ports. The new iMacs have launchedalongside updates to the Magic Trackpad, Magic Mouse and keyboard.
Apple has announced the new Magic Trackpad 2, Magic Mouse 2, and Magic Keyboard. The new keyboard and trackpad have an updated design to accommodate improved keys on the keyboard and Force Touch on the trackpad, while the mouse has been redesigned internally. All three devices work on rechargeable lithium-ion batteries that juice up via a standard USB Lightning cable: http://www.apple.com/au/shop/mac/mac-accessories
More than ever, Mac is the computer people love to use. And one of the biggest reasons is OS X. It’s what makes a Mac a Mac. OS X El Capitan, named for the iconic landmark in Yosemite National Park, builds on the groundbreaking features and beautiful design introduced in OS X Yosemite, refining the experience and improving performance in lots of little ways that make a big difference. And it’s free to upgrade.
OS X El Capitan brings lots of useful enhancements to your Mac. New ways to manage multiple windows and spaces. An even more powerful Spotlight for searching your Mac and beyond. Refinements to essential apps like Photos, Safari, Mail and Maps. An all-new Notes app for gathering your thoughts, photos, maps, URLs and more. And faster performance across the board — from gaming to launching apps to accessing mail.
OS X is the operating system that makes it possible to do all the things you do on a Mac. It’s simple to do amazing things and delightful to do the everyday things. And it’s designed specifically to take advantage of everything your Mac is capable of. So if you use an iPhone, not only will you feel right at home on a Mac, but your Mac will work with your iPhone in ways no other computer can.
One of the best things about a Mac is that it comes loaded with beautifully designed apps you’ll love to use every day. In OS X El Capitan, those apps give you new and better ways to do the things you do most. Like surfing the web, managing your email, taking notes and editing your photos.
Apple just wrapped up its press event today where it officially unveiled the much anticipated next-generation iPhone 6s lineup, a new 12.9-inch iPad Pro and iPad mini 4, and an all-new, revamped Apple TV experience. It also gave us some updates on Apple Watch with new bands and partnerships with designers, as well as confirmation on release dates for iOS 9, OS X, and iCloud pricing updates.
Head below for handy links to everything Apple announced today:
“With the new MacBook, we set out to do the impossible: engineer a full-sized experience into the lightest and most compact Mac notebook ever. That meant re-imagining every element to make it not only lighter and thinner but also better. The result is more than just a new notebook. It’s the future of the notebook. ”
We believe that a comfortable, full-sized keyboard is essential for a great notebook experience. But to fit one into the elegantly thin new MacBook, we had to completely rethink how a keyboard is engineered and constructed. To create the new keyboard, we redesigned each key and its underlying mechanism — not only making the whole keyboard much thinner, but also allowing for more comfortable, precise and responsive typing that just feels right.
The moment you open the new MacBook, its gorgeous 12-inch Retina display with edge-to-edge glass brings everything into focus. Every photo leaps off the screen in rich, vibrant detail. Over 3 million pixels render each letter with crystal clarity. And it all comes to light on the thinnest, most energy-efficient Retina display ever on a Mac, meticulously honed to deliver a bold visual experience within an impossibly minimal design.
This is the first MacBook to feature a single USB C port and does not have the illuminated Apple Logo on the lid. Adapters will needed to connect to USB3, Firewire, Thunderbolt, Ethernet, HDMI and VGA
See the incredible design and manufacture of the 12″ MacBook here
In addition to interviews with the press, Apple is celebrating 30 years of Mac with a full-bleed graphic on its homepage, which links to a minisite that plots how the Mac evolved over the years. The message says that Apple made the Macintosh with a promise to get “the power of technology .. in the hand of everyone”. “This promise has been kept.”, it reads. The dedicated minisite depicts a (scrollable) timeline of the major models of Mac since 1984, spanning the PowerBook, the iMac and ending with the Retina MacBook Pro and the brand new Mac Pro.